Drive Intelligent Data Sales with AI and Analytics

The fourth and final part of DRDM's blog series, market data is no longer just a by-product of trading activity — it is a high-value commodity, and market data providers or exchanges simply offering data is no longer sufficient. Data providers must learn to sell it more intelligently to stay ahead of a competitive landscape. That is where DRDM’s Intelligent Sales module comes in — an AI-powered solution designed to transform how exchanges and data vendors generate leads, engage clients, and maximise revenue.

This article covers:

• Traditional Sales Methods Falling Short.
• What Are Intelligent Sales?
• Value for Market Data Providers and Exchanges.